Hootsuite – Review 2020 : All-in-One Social Network Management Platform 🦉
HootsuiteStarting from 25€/month
Les points forts
- Available for 7 popular social networks: Facebook, Instagram, Youtube, Pinterest ...
- Available statistics on your community's commitment.
- The collaborative aspect, important for startups and companies.
Les points faibles
- No automation for social networks.
Hootsuite: for which social networks?
Hootsuite is for people who want to manage the following social networks:
Let’s take a closer look at what Hootsuite is going to help you optimize on social issues.
Hootsuite: Features OverviewHootsuite offers the following main features:
- programming your publications (dates, times)
- Social media monitoring tool (personalized feeds via hashtags, keywords …)
- curation of relevant digital content (search by hashtag, place …), library organization
- analytics (custom reports on your stock & account growth)
- Collaborative functions to work in a team (assignment of tasks, follow-ups …)
Hootsuite for Facebook
The first social network targeted by Hootsuite is Facebook. Since Hootsuite, you will be able to manage the publication of your videos and images. This type of content promoting the most commitment is an interesting feature. You will be able to program your posts from the dashboard.
You will be able to prepare in advance Facebook posts, in order to publish regularly in time. This is a significant time saving, the publication of posts requiring some preparation time, it may be wise to schedule them all at once.
In addition, if you are more administrators managing a group or Facebook page, Hootsuite has interesting collaborative features to delegate certain tasks, such as the response to certain publications. For example, in a company present in different countries it may be interesting to assign the answer to a comment to the right team.
Finally, visual reports are available and will allow you to see at a glance the engagement generated by your posts and the growth of your account via KPIs such as increasing the number of fans, links, etc. .
Hootsuite for Instagram
Like Facebook, Hootsuite can manage Instagram from its dashboard. You will be able to monitor the activity of competing accounts, your customers, the hashtags that interest you as well as photos by location. Finally, custom reports can report the results of your publications: number of follows, likes. The tables, simplified to the extreme, allow to see at a glance the commitment generated.
Useful Accuracy: Hootsuite does not support the automation of tasks such as follow/unfollow like a classic Instagram robot. For these kinds of tasks, we invite you to take a look at tools like Jarvee or Combin .
Hootsuite for Youtube
Just like Instagram & Facebook, Hootsuite will be used to program your Youtube videos, but also their publication on social networks from the interface of the tool. The collaborative space also allows you to delegate the publication / programming of videos by assigning tasks to your colleagues, without you having to share a password.
Here too it is possible to program several videos in advance which will allow you to save a lot of time and focus on what matters: the production of new videos. You will also be able to follow the impact of your videos thanks to the statistics proposed by the tool.
Hootsuite for Linkedin
For fans of the most popular professional social network, Hootsuite will allow you to schedule your posts on Linkedin. The tool provides the ability to precisely configure publishing settings to target a location, industry, or profession to reach a relevant audience.
Here too, everything is accompanied by statistics that capture the commitment of those who have been affected by your publications. The analysis reports will allow you to understand which publications had a great popularity while others did not work (do not worry, it all happened to us one day!).
Useful Accuracy: Hootsuite does not support the automation of tasks such as automatic account addition / automatic message sending. For this, you will be directed to a tool such as Jarvee.
Hootsuite for TwitterOnce again, Hootsuite will allow you to automate your posts on Twitte. Whether videos, posts, photos, the Hootsuite dashboard takes care of everything. The team collaboration option is also available.
Hootsuite for PinterestAs with all the other social networks mentioned above, Hootsuite will allow you to manage the publications of your images & amp; paintings (public or secret) on Pinterest. Here too the dashboard, very intuitive will allow your team to intervene so that everyone takes care of the task assigned to it.
Our advice on Hootsuite: an interesting solution for managing your accounts
Hootsuite proves to be an interesting tool in case you need a software allowing you to manage all your accounts from a single dashboard. Indeed, if you have many accounts associated with your brand, the tool will save you a lot of time. However, if you only have one or two different accounts, the tool is not essential.
In addition, we prefer to say it again, Hootsuite is not intended for growth hackers eager to grow their audience via a robot to automate follows. It is a tool for monitoring and programming your accounts that will save you time. The bet is successful and the tool is intuitive, affordable and complete. Its collaborative features will make it very interesting for companies whose presence on social networks is paramount.
Hootsuite: offers and ratesHootsuite offers 4 packages:
Price: 25 €/month
10 profiles, 1 user
- Features included in the free package
- Automated Publication Programming
- Key Performance Indicators
- Advertising expenses of up to € 500 per month to boost your publications
- Features Included in the Professional Package
- Assigning Messages to Team Members
- Custom analytics
- Exportable reports
- Advertising expenses of up to € 2,000 per month to boost your publications
- Features Included in the Team Package
- Flexible approval workflows
- 1 hour of individual integration
- 5 skills certifications
- Continuous Support
- Advertising expenses of up to € 5,000 per month to boost your publications
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