✅ Best Tools for SEO ▷ Top 3 (2020)
|Best SEO Tools||PROS||Free trial|
| The highly accurate traffic estimate per site|
Effective Keyword Research
Lots of useful features.
| The general ergonomics of the tool|
Very comprehensive dashboard
The question search function.
Long Tail Pro
| Value for money.|
A basic but complete solution.
Training for keyword research included.
|Try Long Tail Pro|
SEO tools : several types of features
SEO tools generally come in 3 types:
- SEO audit tools (or tools called “analysis”)
- reporting tools (or so-called “tracking tools”)
- backlinks tools
In practice, most SEO tools on the market fulfill all these features and offer a 360 ° service. However, some excel more than others in a very specific part seen above (audit, tracking or backlinks).
SEO audit toolsSEO audit tools can audit any website. They allow for example:
- detect technical problems of a website (bad for your SEO)
- find the keywords used by competitors in your niche
- gauge the authority of your competitors li>
SEO reporting / tracking toolsEach of the content created on your site, and each link obtained will have an impact on your presence on the search engines. Indeed, relevant content will index and will generally be well referenced. The links ( also called backlinks ) meanwhile they will allow you to mount your content on Google results pages (& Bing!). Imagine that the content is a seed, and that the links are the water that you will provide them to grow). It is therefore essential to equip yourself with an effective monitoring tool to know if your different actions ( content creation & obtaining links) are effective. Clearly, this will allow you to know if the strategy put in place is bearing fruit or not. The reporting software you choose will be updated daily with the average position and keywords you are placing. It will also serve to know if the competition is losing speed or not, and on what words, which will allow you to direct your strategy.
SEO tools dedicated to backlinksIt is important to know the backlinks obtained by your competitors in order to copy them and gain popularity. The goal is to see which ones you can get. Note that it is much more interesting to get backlinks sites in the same theme as yours: we will avoid getting a link from an insurance site when we speak for example of sunglasses on our blog site .
Semrush: the favorite tool of our staffPrice: from $ 99.95/month Semrush is an extremely complete tool which we quickly fell in love with. Indeed, the best tools are those that we use every day. The tool is very good for performing a quick audit of the competition (site traffic, popularity, semantic audit) Searching for keywords is particularly effective and allows you to find related keyword ideas to use for your website. The tool also allows daily tracking of your positions and spy on the competition by analyzing their link profile. A safe bet! The tool has a free version (limited to 5 searches per day) that you can get by clicking here.
KWfinder: on the second place of the SEO tools podium
Prices: from 25,90 €/month
KWfinder is also a tool that fulfills all the features that are expected of a SEO tool worthy of the name. Indeed, as its name indicates it is mainly access on the search of keywords but also allows to analyze the competition of each keywords. You can test the tool in its free version by clicking here.
Long Tail Pro: basic, cheap and reliable, 3rd in our ranking
Prices: from $ 25 month
Last of our rankings (but always very good in its category), Long Tail Pro benefits from an excellent quality-price ratio. This is a no frills solution that goes to the basics: not all features are all more useless than each other. The tool thus makes it possible to:
- find long-tail keywords
- identify the relevant keywords
- analyze your competitors
- follow the evolution of your position
- train you in search of keywords
A complete tool that you can try by clicking here.