Hubspot (Review 2020): CRM software for successful growth ⭐
Hubspot Marketing: The Marketing Features of the SoftwareThe Marketing part of Hubspot allows you to use various features to increase your website traffic, increase your conversion rate and establish your ROI. You will have the following possibilities:
- Blog creation (Hubspot is a full-fledged CMS)
- responsive landing pages creation
- autoresponder (sending mass emails, custom mail sequences, a / b tests, campaign statistics)
- managing your contacts (with the interaction history).
- Analytics (detailed information about your sales tunnel)
- Social networks: tracking mentions / conversations with your prospects
- SEO: semantic audits (find keyword ideas for your business, optimize the SEO of your pages)
- CTA: creating buttons
- Ads: track ROI / statistics on your Facebook / Adwords campaigns.
This part will mainly target your sales teams, having the mission to solicit new prospects, make appointments to present their services and products. This part is very interesting because it automates low added value tasks (email tracking, email customization) so that your teams can save time and focus on what really matters: complete the transaction !
In addition, it allows to aleter your team as soon as a prospect opens one of your e-mails, clicks on a link, etc. You can contact him very quickly (by email or phone) to ensure optimal follow-up. Everything is possible from your web browser.
This CRM part is extremely interesting since it allows you to implement controlled processes in your activity. A crucial point for a SME web that aims the efficiency and effectiveness of teams above all.
The Marketing part of Hubspot allows you to manage your sales tunnel: from the acquisition of traffic, to the sale through the conversion to leads. For this, the solution allows you to create a website (without technical knowledge required … we reassure you! 😊).
You can also develop your traffic thanks to the insights and SEO recommendations proposed by the tool. In addition, it will be possible to create landing pages to collect information about your users (email addresses) to form a mailing list.
The tool is ultra complete since it finally allows to communicate with this mail list via an autoresponder feature, as would a conventional email marketing tool.
Be careful, however, the SEO features are still pretty basic and we will be too adept to direct you to a specialized SEO tool to go further. Ditto for the CMS part that will be delegated more willingly to a full CMS, such as WordPress or Joomla.
This part will allow you to:
- attract more leads (inbound marketing)
- contact more leads
- improve your conversion rate
Hubspot Sale: the commercial features of the toolHubspot’s Sales will help your sales team improve their day-to-day efficiency. For this, here are the possibilities offered by the tool:
- creating email templates (shareable with your team)
- E-mail tracking (alert when opening mail, clicking on a link, converting, etc.)
- sending call proposals (choice of schedule) to your prospects
- profiles of your prospects in the inbox
- calls: call queue creation (to go directly to the browser).
- live chat
- reporting tables
- adding a score to prospects (qualified or not)
Hubspot Service: for customer service
The third and final part of Hubspot is devoted to after-sales service. A reputation for excellence does not stop with the product, but with the efficiency you manage your customers! To help you in your mission, Hubspot Sales allows you to:
- centralized conversations: inbox accessible by your entire team
- organization of customer tickets (attribution according to the team concerned, automation possible)
- feedback: sending surveys to your customers
- creation of automatic tickets if mail received at the contact address created
- live chat, chatbots
- reporting on your performance indicators (to find out if your team meets the requirements of your customers).
We were pleasantly surprised by the comprehensive offer offered by Hubspot Service. It will allow you to direct your customers to the right online resources (via chatbot), you will automate the allocation of tickets and as a bonus you will see through custom tables the KPIs of your support teams. Every effort is made to make the processes as optimal as possible.
Our opinion on Hubspot
At outils-webmarketing.com, we have different profiles (specialists in SEO, emailing, creating websites, etc.). Few tools have impressed us so much that we agree on their effectiveness. Hubspot is one of those because beyond being just another CRM, it is a real webmarketing platform all in one, which will be suitable for your sales, marketing and customer support team.
The many features of the tool are mastered. Some are a little less effective than others (SEO functions in particular) but overall we were surprised by what the tool offers. A real Swiss knife for your SME!