Best CRM 2022 👔

Do you work in a startup or a small business and are looking for the best CRM tool for your sales team? Good news, you’re in the right place. We have tested for you the main Saas solutions dedicated to online customer relationship management, among the best on the market, and selected the easiest to use. Here is our comparison chart :
CRM softwareStrong pointsFree trial
Value for money
Thought by salespeople, for salespeople.
Large customization possibilities.
Try Pipedrive
Agile CRM
Super complete.
Clear dashboards.
Exceptional value for money.
The features dedicated to customer support.
Try Agile CRM
HUBSPOT review
An extremely comprehensive offer.
The simplicity of the interface.
Try Hubspot

Our test criteria

Different criteria guided us in our tests. It was therefore essential to keep in mind the needs of our Internet users. For that, we took into account:
  • the price-performance ratio of the tools
  • the ease of use of CRM
  • speed of access to critical information for your business
Indeed, a good CRM software must be cheap and simple to use and accessible (because most of the time used by commercial teams that do not necessarily have advanced technical knowledge). In addition, it must also be able to quickly display the information that matters to your business. Crucial when it comes to presenting reports to your management.

1. Agile CRM

Price: starting at $ 8.99/month.

Ladies and gentlemen … In the first place of our ranking, we present you Agile CRM, which really surprised us! The tool allows you to manage the sales cycle of your business from start to finish through its features: Marketing, Sales and Customer Support .

Starting with the acquisition of contacts thanks to its functionality of creation of landing pages, autoresponder (sending mass mail) email but also by the presence of SMS marketing functions (sending commercial messages via mobile).

Sales features (those that interest us most) allows you to have a 360 ° view of all your customers and prospects: contact information, conversation history. You will finally be able to create meetings, calls and appointments in an instant.

The interface is extremely clear and finally, value for money makes it one of the most affordable CRM tools on the market today. You can use Agile CRM by clicking here.

2. PipeDrive

Price: from 12,50 €/month Second in our ranking, Pipedrive misses the first market. Its main innovation is to have been thought “by commercial, for commercial”. The solution does not bother with fuss and only offers features that will serve to its users. And on that side, you will be served since the tool is complete and offers many features including:
  • Manage your sales pipeline (dashboard)
  • Email integration
  • Activities and goals
  • Sales reports
  • Sales Forecast
  • Mobile Apps
Pipedrive offers a lot of data about your team’s activities, allowing you to see in an instant which has been most effective, the revenue generated by each, conversion rates, etc. Numerous statistics giving you insights, which will quickly analyze blocking points. The solution finally proposes a mobile version accessible everywhere. To use Pipedrive, click here.

3. Hubspot

Price : from 46 €/month

As a heavyweight CRM, Hubspot is an ultra-complete marketing platform. One of its strengths … But also weak point! Indeed, the solution is so complete that you can quickly be lost trying to understand its features. This was our observation during the test !

Indeed, Hubspot offers features dedicated to SEO, blog creation, social networks … which is not necessarily in your needs.

As for the CRM part, the software offers the essentials: history of conversations with your customers, contact management, creation of models of mails for canvassing, making appointments in one click, live chats, tables reporting …

A whole part of the tool is also dedicated to customer support and allows very interesting automated ticketing management possibilities. To use Hubspot, click the following link !

Other CRMs in the market


Price: from 29$/month

Insightly is a CRM that allows you to manage your customer journey from A to Z. The goal is to ensure that your prospect has a personalized and exceptional experience. A timeline is thus available for each prospect. You will have all the information related to this prospect in one place (emails, calls, appointments, etc.). It is also possible to send emails directly from the Insightly interface, and to track clicks/open emails.

Finally, it should be noted that it is possible to create reports via an intuitive drag-n-drop editor. Insightly is a good CRM. The only disadvantage is that it is only available in English.


Price: starting at 12$/month

Freshsales is the CRM software provided by Freshworks. Freshsales’ main added value is to have a CRM that allows you to do everything with a single click, from the software’s dashboard. It is thus possible to contact a prospect (by email or phone) in one click from his contact form.

The leads are sorted by score (from 0 to 100, 100 being the most qualified), and it is possible to use many filters (date added, last contact, etc) to find their way around. A timeline is available for each prospect to give you in an instant the necessary context. The dashboard allows you to display your pipeline (new lead, to contact, contacted, etc.) to manage your prospecting with fluidity.

Capsule CRM

Price: starting at £12/month

Capsule CRM offers the essential of what can be expected from CRM software. Its originality is to be able to define tasks for each of the leads, then assign the tasks to your colleagues. It is also possible to add various information about your prospects, such as their Linkedin profile, Twitter, Facebook… In order to better understand their expectations, and to provide a personalized service to everyone.

Price: from 12€/month

noCRM is a French CRM with one main ambition: to simplify your prospecting as much as possible through a CRM. The objective of the software is to be usable by your sales representatives in a few moments.

This starts as soon as you create prospects in one click. You can add a contact form, a Linkedin profile, etc… In order not to let any opportunity slip away! Then, it is possible to define an action (call, contact) and assign it a status (“to do” for example). Reminders in the integrated calendar ensure that none are forgotten.

For the rest, the software offers classic features: pipeline, contact management, action statistics (emails sent, calls made, etc.) as well as an after-sales process feature that is not a refusal. All this for a very affordable price.


Price: starting at 29$/month

Cloze is an entry level CRM for small businesses. Its interface is intuitive, and simple… Maybe too much. Cloze CRM’s aim is to simplify CRM as much as possible and to offer the essential. The offer may therefore be uninteresting for companies looking for software with more features.

Frequently Asked Questions (CRM FAQ)

How to choose the right CRM?

Most of the time, you simply need to run a free trial of the software that interests you. You will know immediately if the solution can be interesting for your startup or not. Then all depends on the context: the number of users who will use the solution, what are the strengths that matter to you (budget, accessibility, customization possibilities, size of your sales team, etc.)

Open source CRM: which one to choose?

Open source software such as Vtiger exists on the market. We have not tested yet but invite you to stay connected: it’s in the pipes!

Free CRM: which one to choose?

We have not tested free CRM software on our site either. Agile CRM is however free up to 10 users. We invite you to test it and make your own opinion. Nevertheless, most free CRMs are limited in functionality and will require you to pay for access to the entire app.